WASHINGTON: Sixty-seven percent of nonprofit executives believe traditional media coverage is more effective than social media at generating fundraising, according to a survey released by Weber Shandwick. Not surprisingly then, only half report using social media on an active level.
Yet, the survey also showed that 88% percent of nonprofits are experimenting with it, and it will be a growth area in the coming year. More than three-quarters intend to make greater use of social media outlets within the next two years.
“A lot of organizations are still ...