CHICAGO: Two-thirds of marketers of don't have a strong grasp on the social media conversations around their brand, according to a survey by integrated marketing products business Alterian.
The company's eighth annual survey, “How Engaged is Your Brand” polled 1,500 marketers, agencies, and service providers worldwide.
Seventy percent of those polled said they either have minimal to no understanding of tools that track and measure social media conversations. Yet, nearly 80% said they worry their brand is at risk from not being as ...