NEW YORK: More than 77% of PR agencies say that clients building a corporate brand are the main drivers of their social media use, according to a recent survey by StevensGouldPincus, a PR and M&A consulting firm.
Building a corporate brand was the most-cited reason why agencies are seeing an increased need for social media strategy from their clients. Rounding out the list were: dialogue with customers (58.8%), enhancing reputation (46.1%), selling products (42.2%), and gaining online press coverage (30.4%).
"A ...