Client: Slavery Footprint (Oakland, CA)
Agency: PKPR (New York)
Campaign: Slavery Footprint
Duration: September 22 to December 23, 2011
The nonprofit Slavery Footprint, which works to end human trafficking and modern-day slavery, hired PKPR to launch its flagship initiative in collaboration with the State Department's Office to Monitor and Combat Trafficking in Persons. Founder Justin Dillon, a musician, was inspired to action after witnessing the issue firsthand while touring.
“The campaign [began] to raise consumer awareness that ...