Survey: CMOs still lagging on social media

NEW YORK: Social media is not a top priority in marketing budgets, according to new study by The CMO Club and Hill & Knowlton.

According to the survey, 84% of CMOs allocate less than 10% of their budgets to social media and non-traditional communication channels. This trend is troubling for PR agencies looking to beef up their revenues with social media expertise.

But MaryLee Sachs, director of H&K's worldwide marketing communications practice, said these numbers will probably improve with the ...