NEW YORK: Americans don't think the media pays enough attention to acts of charity, according to a new survey by advocacy marketing consultant Tiller.

The Tiller Social Action survey found 85% of respondents believe news coverage focuses too much on negative acts, like the Tiger Woods adultery scandal, and ignores good deeds of the average citizen. The survey also found that 97% of Americans believe volunteering is a worthwhile venture, despite the current economic climate.

“We did a version of this ...