Client: Surly Brewing (Brooklyn Center, MN)
Agency: One Simple Plan (Minneapolis, MN)
Campaign: The Surly Bill, Empowering the People to Change a Prohibition-Era Law
Duration: February - June 2011
Budget: $36,000
A Prohibition-era Minnesota state law preventing breweries from selling alcohol on site stymied Surly Brewing owner Omar Ansari's vision to build a $20 million destination brewery, including a beer garden and restaurant, that could produce enough barrels a year to distribute nationally. Ansari hired One ...