For nearly five decades, surfing and the culture around it, has played a significant role in American culture, impacting music, movies, fashion, and even car design.
Yet, throughout that half-century, most of the media has limited its coverage of surfing to enthusiast outlets focused on the sport, rather than the beach and ocean lifestyle that has developed around it.
"I would say about 90% of our content is aimed at actual surfers who are pretty into it already," explains Chris Mauro, editor ...