The RFP comes in, and after a moment's celebration, panic sets in. In this challenging economic environment, every account team is stretched to the max with billable business. Who will have the time it takes to pull together a winning pitch?
The answer, in a nutshell, is that every pitch team needs adequate support behind it. Executives who bear the primary responsibility for serving existing clients day-in and day-out are often required to drop everything to not only provide creative and ...