NEW YORK: Luxury cotton brand Supima is launching a pop-up store in an effort to build brand awareness, as well as develop and solidify long-term relationships with designers.
Supima hired Think PR to build buzz about the store, slated to remain open from March 14 to April 13, and coordinate a series of in-store events, including free T-shirt painting and a runway show by Oligo Tissew, a designer label that cancelled a show in LA to participate in ...