Client: PowerCapes (Livonia, MI)
Agency: TK PR (Greenville, SC)
Campaign: National Superhero Day
Duration: February 28 - April 28
Budget: about $5,000
Early this year, TK PR president Taryn Scher was looking for a new opportunity to promote her client PowerCapes, which sells handmade customizable superhero capes for kids and adults online, when she discovered that a group of Marvel Comics' employees had gotten April 28 declared National Superhero Day in 1995, but had never really ...