The Super Bowl
How can PR pros take advantage of the increased media attention around the Super Bowl?
Celebrities running through the media have become an annual tradition during Super Bowl week. To most effectively use them, there are a few things to consider, says David Schwab, MD of First Call, Octagon's celebrity acquisition and activation division.
“You don't need to overpay for talent at the Super Bowl,” he notes. “The difference between A-, B-, and C-list ...