Sesame Workshop - and its comms strategy - has evolved over its 40-year history to reach children, parents, and potential donors.
On August 11, Sesame Workshop, the nonprofit educational organization that produces Sesame Street and other children's programming, launched its redesigned Web site with a greeting from Elmo, its furry red superstar. The video, which will change every weekday, is one of many features on
sesamestreet.org that follows two years of research. A star cursor surrounded by smaller, glittering ...