Sunglass Hut wanted to present itself as a more fashionable boutique and give customers a more personal shopping experience. So, two years ago, the retailer implemented a more conversational sales approach and began redesigning its stores.

 

In January, the team tasked Ogilvy PR, its AOR, to help unveil the new design and approach.

 

“We decided to use PR to have a human connection [and encourage] people to come to our stores,” says Pam Snider, marketing director for Sun-glass Hut. 

 

Strategy

The PR ...