SANTA CLARA, CA: Sun Microsystems has increased the scope of its communications department's responsibilities at a time when the technology company is feeling increased competitive pressures.
Andy Lark, VP of global communications and marketing, will now oversee all advertising, marketing, and event management. Lark said his expanded purview came out of a desire by Sun to drive more integrated communications, and bring reputation management and brand management closer together.
"My key focus for the coming year is going to be looking ...