Blogging has helped Sun Microsystems ditch its "too corporate" label and restore credibility
When Sun Microsystems first considered jumping into the nascent world of corporate blogging, supporters found an unexpected champion for their cause.
Tim Bray, director of Web technologies, was already a blogger when he joined in March 2004 and was one of a handful of people who wanted to implement blogging at Sun. What surprised him was when president and COO Jonathan Schwartz showed up unannounced at a blog brainstorming ...