LYNCHBURG, VA: Hygiene products company Summer's Eve launched a new campaign today aimed at empowering women and changing public communications about the female body through social media outreach.

The PR effort, which was created by the Richards Group, is named “ID the V” and kicked off this morning with an online test where women can find out how much they know about the vaginal area. So far, more than 4,000 women have already taken the test.

For every person who correctly ...