Scholastic; PBS Kids; iVillage
Summer Reading Central
Objective: Scholastic, PBS Kids, and iVillage have joined up to combat the “summer slide” by letting kids choose books they'd like to read during the summer and then providing them to the children. The goal is not only to sustain literacy levels, but to improve them for the next school year.
Idea: To consolidate Scholastic's “Summer Challenge” and iVillage and PBS Kids' “Summer Reading Community Challenge” into one Web portal ...