The working relationship between a PR firm and a client is typically solidified by an agency-client agreement. It can be a challenge for a PR firm to secure all the necessary safeguards during the contract process, while still maintaining the goodwill necessary for a successful venture with its new client. The most important legal concepts in an agency-client agreement are ownership of intellectual property, indemnification, and exclusivity. PR firms should prioritize these provisions.
The ownership in the intellectual property is ...