In an industry that revolves around clear communication, a client's lack of accessibility can cause setbacks and stress for even the most experienced PR executives.
And when clients are less-than-responsive, reactions within agencies range from mild frustration to downright paranoia.
"As PR pros, we always run into situations like that," says Brent O'Connor, VP at Dentsu Communications.
Each client is unique in the way it communicates its needs, adds O'Connor, and some can be positively challenging. But even if a client ...