I once worked with a gifted design director on a custom magazine that featured on its cover, and at the client request, a very large logo. The client wanted it to be as big as possible. “Bigger, bigger, bigger!” the client exhorted us, taking the logo beyond the visual tolerance of even a design novice like me. It looked dreadful.
The design director, who would never ordinarily hesitate to do battle to preserve her aesthetic principles, remained quiet and ...