Green is the new black.
Protecting the world's natural resources has become a widely embraced priority. Such leading corporations and Edelman clients as DuPont, GE, and Wal-Mart have launched major sustainability initiatives.
Others will no doubt follow suit, which will naturally make it all the more challenging for companies to differentiate themselves. Valuable white-space opportunities nevertheless remain, particularly for those companies that recognize the essential elements of a successful sustainability program:
Conduct primary research. Market research will enable a company to ...