Subaru reaches Asian-American community through Hep B campaign
SAN FRANCISCO: Subaru partnered with the AsianWeek Foundation, and is using a Subaru car to build awareness for the organization's Hep B Free campaign, encouraging Asian-Americans to get tested for Hepatitis B. The car, with logos and phrases promoting the campaign, is "a mobile billboard, essentially," said Heather Ward, manager of corporate communications for Subaru.
"It's going to be traveling to events throughout the Bay Area to raise awareness about getting tested and the importance of getting tested," she added. ...