CHERRY HILL, NJ: Subaru of America has chosen MWW Group as its AOR, with initial work to include promotion of the automaker's 2012 Impreza via traditional and social media.
MWW was recommended to the automaker and the selection was not handled through a formal RFP process, said Michael McHale, director of corporate communications at Subaru of America, via email to PRWeek.
MWW officially took over AOR responsibilities for Subaru of America on September 1. Former AOR Brushfire, which was hired in 2007, ...