SAN FRANCISCO: StumbleUpon, a leading discovery engine that helps consumers share and find web content based on personal preferences, hired Shift Communications as AOR for North America.
Following a multi-round competitive review, Shift began work on the account in mid-June from its San Francisco office.
The agency will work to boost brand awareness for StumbleUpon through traditional and social media relations, with a particular emphasis on outreach to consumer technology and lifestyle publications and broadcast media.
“The overall goal of our ...