NEW YORK: Forty-nine percent of business decision makers around the world believe that the rise in digital communications has made their company more vulnerable to a crisis, according to the ‘Crisis Preparedness Study' released today by Burson-Marsteller and global research-based consultancy Penn Schoen Berland.
An even larger pool of respondents (65 percent) believe that new media makes crises more difficult to manage, and 79 percent expect to experience a crisis within the next year. Digital security failures and critical or negative ...