NEW YORK: If forced to rely on a single source for information, women would choose TV and men would take newspapers - but both are most influenced by word of mouth when it comes to purchasing decisions.
A survey of more than 500 households, commissioned by Ogilvy PR Worldwide and conducted by NFO Research, also revealed that PR professionals should focus their attention on local TV news broadcasts. Around 84% of respondents said they tune in to local TV news ...