NEW YORK: An "overwhelming" majority of journalists rely on social media sources for story research, according to a recent Cision survey. Polling 9,100 editors and journalists nationally, the survey discovered 89% use blogs, 65% use social media like Facebook and LinkedIn, and 52% use microblogging sites like Twitter for research and source information when writing an article. Additionally, 61% turn to Wikipedia.
The survey, conducted with George Washington University's master's degree program in strategic PR, also found that journalists still turn to PR pros for “interviews and access to sources and experts (44%), answers ...