TORONTO: Eighty-two percent of Canadian business leaders and senior marketers will spend as much or more on social media in 2009 as they did in 2008, according to the Com.motion-Pollara Social Media Barometer, a survey of 401 business and marketing leaders. The survey was conducted by Pollara Strategic Insights for Com.motion, the social media marketing division of Veritas Communications.

Almost one quarter of marketers (23%) will increase their social media spend, compared to just four percent who plan to ...