Study compares bloggers' social media usage to public

BELMONT, CA:  Seventy-three percent of adults who are online engage in social media every week, according to the BlogHer-iVillage 2010 Social Media Matters Study.

The study is sponsored by Ketchum and The Nielsen Company.

“There has been considerable growth year over year in terms of social media and, among active users, the participation rates are actually identical between men and women,” said Elisa Camahort Page, co-founder and COO of BlogHer.

She said there are some unique differences between the sexes, with ...