REDWOOD CITY, CA: StrongMail, an email and cross-channel marketing company, has named Horn its PR AOR following a review.
Four agencies were invited to pitch for the business, said David Atlas, SVP of marketing for StrongMail, and Horn was selected because of its understanding of the company and digital marketing.
“I made my decision looking at the ideas they brought to the table,” he explained, “and the people I met on the Horn team gave me the greatest level of confidence in terms ...