Last week I introduced the topic of great clients, and I'll be focusing on various aspects of that theme over the next several issues.
This might seem to be a fairly irrelevant subject to raise now, when as we know budgets have tightened considerably, clients are under severe internal pressure and in no place to indulge in niceties, and agencies will be loathe to part ways with even the most painful piece of business.
Yet relationships that are ...