Name: Mary Beth Popp, PR director at Eric Mower and Associates
Placement: CNBC's Street Signs, July 30
Pitch timeline: One day
Who is your client? What are its media goals?
Mary Beth Popp: In its hey-day, the Genesee Brewery made millions of barrels of Genesee Beer. But for the past couple of decades, the brewery has struggled to stay in operation.
Recently, it was purchased by American private equity firm KPS Capital Partners, which created North American ...