NEW YORK: Edelman's StrategyOne unit has launched Sunrise, a multi-language digital media measurement and analytics tool, in collaboration with social media monitoring service provider Crimson Hexagon.
The platform was created based on feedback from clients, said Steve Lombardo, global CEO of StrategyOne.
"With a lot of the tools out there today, we thought some were underwhelming in that they only did a sampling of the media," he said. "The second thing was that there was ...