PR books often provide tactical advice, but it is not often you come across a book that showcases how PR can be used strategically.
Writing from personal experience and providing examples from PR leaders representing some of the world's most recognized brands, Gehrt and Moffitt provide a high-level road map on how you can use PR strategically and effectively to fulfill goals and objectives.
The authors detail 10 guiding principles designed to take any PR/communication plan from tactical to strategic. Anecdotes ...