DETROIT: What was once billed as an auto-industry PR dream team has woken up to the cold reality of the PR recession.
Stratacomm's Detroit office is parting company with Bruce MacDonald and Bud Liebler, two of three former automaker comms chiefs at the agency.
Liebler had been an SVP of marketing at DaimlerChrysler. MacDonald was a former VP of communications at GM and Saturn, and had run the Stratacomm Detroit office until early this year. Liebler had helped shape Lee Iacocca's image ...