Stoli sought to develop a campaign for its new Elit vodka that tied in with its desired high-style image.
"We wanted to bring the brand to life," said Adam Rosen, senior brand manager for Stoli. "Elit is a brand of luxury, celebrity, pampering, and opulence. We sought to showcase it in a format to build the elite world."
IDEA: A line of Penny Preville diamond jewelry helped illustrate the clarity of the Elit vodka, which undergoes a four-step distilling process. The line ...