Organization: The Waldorf Astoria (New York)
PR agency: Quinn & Co. Public Relations (New York)
Campaign: Amnesty Program
Duration: July 1-September 15, 2012
Budget: $10,000

Management at the Waldorf Astoria wanted to promote the rich history of its New York hotel and acquire items for its on-site museum, Host to the World.

Strategy
After seeing many stolen Waldorf Astoria items for auction on sites such as eBay, the hotel and Quinn & Co. Public ...