NEW YORK: A global initiative to garner support for the people affected by March's earthquake and tsunami in Japan launched in Times Square today, with DiGennaro Communications providing PR and social media support.

The initiative, known as StillforJapan, arrives on the four-month anniversary of the disaster and is intended to keep the incident top-of-mind worldwide through a website asking people to observe a "moment of stillness."

"Our ultimate goal is to let Japanese people in distress know that they are not alone," Kaede Seville, ...