When it comes to publicity, there are few who can match Steven Brill, the bear-baiting, cigar-chomping, multi-job-titled top dog at Brill's Content. He seems oblivious to the irony of his self-righteous stance against journalism, whether his attacks are centered on ABC or Microsoft.

'Brill's Content purports to have high ideals,' he says, with the matter-of-fact ease of a former lawyer. 'These ideals shouldn't be confused with a reluctance to get attention. I'm a big fan of Tina Brown. She makes ...