In launching Starbury One, a sneaker branded by the New York Knicks' Stephon Marbury, Steve & Barry's had to get the savvy, urban-dwelling "sneakerhead" to buy into a $14.98 shoe.
"We had to get the core audiences - recreational ballers and urban community kids - to embrace the fact that a $14.98 professional-quality shoe could deliver the comfort, stability, and durability they demand," said Howard Schacter, chief partnership officer at Steve & Barry's, the producer and exclusive retail outlet of ...