Retailer's all-PR approach brings lifestyle brands to new customers while retaining value positioning
If someone spent any time walking around a major US city like New York, Detroit, or Chicago three years ago, he or she would have seen a large number of teens wearing clothes purchased from Steve & Barry's. Today, a sizeable percentage of urban dwellers are still wearing Steve & Barry's, but it's not just high-school and college kids anymore, as the clothing chain has successfully managed to ...