PORTLAND, OR: Sterling Bank has named Lane PR its first PR AOR as it attempts to fight negative perceptions of the financial services industry and connect with local communities.
Sterling selected Lane after an informal review because of the agency's experience in financial services and in the markets where the bank operates, said Marty Dickinson, EVP of marketing and communications.
Starting December 1, Lane will help Sterling with local and national media relations, digital services, and creative campaign development. A ...