A strong online presence is a must-have for PR firms, so a carefully designed agency Web site is a good way to not only inform potential clients and employees about the agency, but also to showcase its digital capabilities.
Interactive content that encourages conversation is at the forefront of good Web sites. One way to keep the audience informed and engaged, explains Derek Creevey, chief of staff at Edelman, is to keep agency blogs in a prominent spot on the firm's ...