Online dialogues affect perceptions about companies. Elizabeth Krietsch looks at ways of managing the impact
Blogs, podcasts, wikis, and other applications of the ever-evolving online world have undergone a massive increase in popularity and attention in recent years. According to statistics on Technorati.com, 75,000 new blogs are created each day and 50,000 are updated each hour.
Subsequently, there is a daunting number of people rapidly becoming influencers to ever-increasing audiences. They can often be found speaking both positively and negatively as they ...