WASHINGTON: Insurance companies will ramp up their outreach to young and healthy consumers to show the benefits of coverage in the wake of Thursday's decision by the Supreme Court to largely uphold the Affordable Care Act.

In a 5-to-4 vote, the court approved the Affordable Care Act's individual mandate as a tax provision, which allows consumers to opt out of getting insurance if they pay a tax that goes into effect January 1, 2014. It starts at $95 or 1% ...