BALTIMORE: A number of state and local destinations are launching summer campaigns prioritizing outreach to tourists within driving distance, in an attempt to offer value as gas prices continue to rise and recession threats remain.
Although many states began planning these campaigns prior to the recession chatter and before gas prices hovered close to $4 a gallon, they are using PR to fine-tune their messages to the current economic climate.
For the first time in years, the Maryland Office of Tourism ...