When Starz Entertainment Group decided to launch Vongo, its new Windows-based, movie subscription service, at the 2006 Consumer Electronics Show (CES), it knew that it would need to work hard to stand out in a sea of other product launches.
It turned to Brodeur Worldwide to help navigate opportunities in targeting the media and analyst communities so that it could be a lead story coming out of CES.
Strategy
The first order of business was to figure out the best time to announce ...