PR team: Starz Entertainment Group (Englewood, CO) and Brodeur Worldwide (Boston)
Campaign: Launch of Vongo
Duration: October 2005 to March 2006
Budget: $155,000
When Starz Entertainment Group decided to launch Vongo, its new Windows-based, movie subscription service, at the 2006 Consumer Electronics Show (CES), it knew that it would need to work hard to stand out in a sea of other product launches.
It turned to Brodeur Worldwide to help navigate opportunities in targeting the media and analyst communities so that it ...