SAN FRANCISCO: Internet file sharing startup Dropbox hired Atomic PR as its AOR to build market awareness and expand the company's presence in the mobile and tablet computing scene.

SVP of Sales and Marketing, Adam Gross said Dropbox considered up to ten agencies for the work, though “we certainly went more in-depth with others,” he said of the competitive pitch. Gross, who was hired at Dropbox about ten months ago, led the search.

Gross said he picked Atomic for its experience ...