Stars are known for their luxe lifestyles, much attributed to the companies that lavish them with free gifts, in hopes that a celebrity association will bring reputation and revenue.
Awards season, the pinnacle of all swag giving, featured a new approach to currying celebrity favor. After the Internal Revenue Service ruled that celebrities would be responsible for paying taxes on gifts received during awards season, the goody bags slowed. The new swag, which The New York Times referred to as ...